Information About You That We Get From Connected Third-Party Applications, Including Social Networks (like Facebook)
If you play Tylcham’s games or access any of our other Services on connected third-party applications or connect our Services to any third-party applications, including social networks like Facebook, Tylcham may receive certain information about you from the provider of the third-party application. The information we receive depends on the Tylcham game you’re playing, the third-party application, your privacy settings and, if applicable, your friends’ privacy settings on that third-party application.
For example, Tylcham may collect and store some or all of the following information provided by the provider of the connected third-party application:
If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.
Cookies and Automated Information Collection
We and service providers acting on our behalf, like Google Analytics, store log files and use tracking technologies such as:
We and our service providers use these log files, tags, and tracking technologies to collect and analyze certain kinds of technical information, including:
In some cases, we will connect this information with your social network ID or Tylcham user ID.
For more information on how to limit the types of cookies you allow, please see Opting out of Cookie Tracking.
Other Information from Your Mobile Device
If you play Tylcham games on your mobile device, in addition to your device identifiers, we may also collect:
If you want to adjust your privacy preferences on your mobile device, please see How to Access, Update and Manage Your Information.
Information About You That You Share With Us Directly
Some games or parts of our Services may use a more traditional registration or account set-up process where you may be asked to give us some or all of the following information:
We may also let you create a player profile, separate from your social networking site profile (for example, your Facebook profile), that other Tylcham players can see. Your player profile may include information like:
Certain information in your Tylcham profile will be publicly accessible on Tylcham’s websites that offer direct access to Tylcham games, including:
Your Tylcham player ID number used to identify your account and player profile will appear in the URL of your profile page. It will only allow access to information you make public in your settings.
About Your Contacts
We may give you the ability to import your address book contacts or manually enter them so that you can locate your contacts on Tylcham and invite them to join you in our games or other aspects of our Services. You are responsible for getting your contacts' permission when you opt to give their contact details to us. We may also get information about you from other Tylcham users importing or entering their contacts. We use and may store this contact information to help you and your contacts connect through our Services. If you want to remove your contacts stored by us, follow the instructions provided in the game to request that we remove them from our systems. If you need to enter a password to allow us to access your address book, we will not store that password.
Information You Generate Using Our Communications Features
You may be able to take part in certain activities on our Service that let you communicate or share information not just with Tylcham, but also with other Tylcham players. These include:
You acknowledge and expressly agree that we may access in real-time, record and/or store archives of these communications, comments, photos and drawings on Tylcham's servers to make use of them to protect the safety and well-being of our players and Tylcham’s rights and property in connection with our Services; to conduct research; to operate, improve, personalize and optimize our Services and our players’ experiences, including through the use of analytics; and to manage and deliver contextual advertising.
If you purchase a license to use in-game virtual currency or virtual items in a game you play on Tylcham, our third party payment processor will collect the billing and financial information it needs to process your charges. This may include your postal address, e-mail address and financial information. Tylcham does not collect or store your financial information, like credit card numbers. However, Tylcham’s payment processors may share non-financial information with us related to your purchases, like your name, billing address and the items purchased in order to fulfill your order. Tylcham may also obtain the billing and payment information that you provide when your purchase is processed by someone else (like Facebook, Apple or Google) such as when you purchase something in a game you play on a social network or that you downloaded on your mobile device. Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third party credits and virtual currencies. Please note that purchases of third party credits or currencies may also be subject to those parties’ policies.
We may collect or receive information about you from other sources like third party information providers. We use this information along with information you provide us directly, for example, to help you and your friends connect or to serve you advertising more tailored to your interests.
The main use of the information we collect and store is to provide a better gaming experience, but there are other uses as well. The uses for which we collect and store your information include:
One important use of your information is communication. If you have provided your e-mail address to Tylcham, we will use it to respond to customer support inquiries, and keep you informed of your in-game activity, including comments from friends, let you know about in-game status such as “crops ready” as well as tell you about gift and neighbor requests. Some messages, like invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional SMS messages (e.g. text messages) ("Promotional Communications") directly or in partnership with other parties, in accordance with your marketing preferences. Each Promotional Communication will offer you choices about receiving additional messages
We may disclose or publish aggregated information (information about you and other players collectively that is not
intended to specifically identify you, for example, players between the ages of 21 and 25 who live San Francisco)
and other non-personal information about our players for industry analysis, demographic profiling, marketing,
analytics, and advertising, and other business purposes.
In addition, we will share your information (which may include personal information) with third parties (in other words, parties other than Tylcham) or allow third parties to collect this information from our Services in the following circumstances:
Friends and Other Tylcham Players
The Service supports and often encourages you to interact with other players. In most Tylcham games, if you play through a social network or register through a social network (for example, Facebook Connect), your social network friends will see your name, profile photo and descriptions of your game activity. Similarly, in many Tylcham games, other players, regardless of whether they are your social network friends or not, will be able to see descriptions of your game activity, communicate with you within our Services, and view your game profile, which may include your name or a “game name” and your profile photo. Other players may also be able to send you game requests.
Party Advertising Including Tailored Advertising and Analytics
We have advertising on our Services so we can continue to offer many of our Services for free.
We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give us your consent.
When advertisers or ad networks place ads in our Services, they may collect or we may share the following types of information from within our Services:
The information collected may be used to:
Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.
Please note, after clicking on a third party advertisement, you may no longer be on a site hosted by Tylcham or the social network through which you are playing Tylcham’s games.
Safety, Security and Compliance with Law
Your information, and the contents of all of your online communications in our Services and between You and Tylcham may be accessed and monitored as needed to provide our Service and may be disclosed:
Tylcham games or their purchase pages may display an “offer wall” that is hosted by an offer wall provider. The offer wall allows third party advertisers to provide virtual currency to players in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These offers are not made by Tylcham. These offers may be shown to you based on certain technical information, like your geographic area or de-identified demographic information. After clicking on one of these offers, you will no longer be on a site hosted by Tylcham or the social network through which you are playing Tylcham’s games. To properly credit player accounts and to prevent fraud, a unique identifier, in some cases your social network ID or Tylcham player ID, will be shared with the offer wall provider.
Third Party Service Providers
We will share your information with third party companies to perform services on our behalf, like processing payments, analyzing data, optimizing game play, e-mail delivery, hosting services, customer service and to help us in our marketing efforts, including managing and delivering contextual and tailored advertisements. We contractually require these third party service providers to maintain the confidentiality of the information we share with them, and we contractually require them not use your information for anything other than to provide services on our behalf.
Sale or Merger
In the event that Tylcham undergoes a business transition, like a merger, acquisition by another company, or sale of all or part its assets (like selling a game), we may transfer all of your information, including personal information, to the successor organization in the transition. We will make reasonable efforts to let you and other players know.
Information We Receive From a Third-Party Application Where You Play Our Games or From Your Mobile Device
To manage the information Tylcham receives about you from a third-party application where you play our games, like Facebook, you will need to follow the instructions for the third-party application for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here.
When you install our apps on your mobile device you can choose to receive push notifications, which are messages an app sends you on your mobile device even when the app is not on. You can turn off notifications by visiting your mobile device’s “settings” page.
In addition, if you do not want to receive tailored in-application advertisements from third parties that relate to your interests in apps on your mobile device, you may opt-out by adjusting the ad tracking settings on your device. You can also reset the “Advertising Identifier” (like an IDFA) from your mobile device’s settings page, which will prevent continued use of existing behavioral data tied to the previous “Advertising Identifier.” Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. These mobile opt-out tools are provided by third parties, not Tylcham. Tylcham does not control or operate these tools or the choices that advertisers and others provide through these tools.
Please note that you may still receive advertisements from third parties within Tylcham’s games even if you opt-out of tailored advertising but they will not be based on your activity across unrelated web sites or apps.
If you disable cookies, you may lose some of the features and functionality of our Services because Tylcham cookies are
necessary to track and enhance your game activities.
Our websites and games may contain advertisements from Third Party Services, which are companies other than Tylcham that may link to their own websites, online services or mobile applications. We are not responsible for the privacy practices or the content of these Third Party Services. If you have any questions about how these Third Party Services use your information, you should review their policies and contact them directly.
Our websites and games are not for children under the age of 13 and we do not knowingly collect any personal information from children under 13. Children under 13 should not use our websites or games at any time. If we learn that we have inadvertently gathered personal information from a child under 13, we will take reasonable measures to promptly remove that information from our records.